The grandmother philosophy ^TM

When Chris started talking about "treating people like you would treat your own Grandmother" back in 2002, he called it the Grandmother Philosophy.^TM After completing his book, "Selling to Your Grandmother," and began to teach workshops and seminars, he developed the Grandmother Philosophy ^TM into an acronym for the word G.R.A.N.D.M.O.T.H.E.R.